Bolder Not Older with Hair Biology

*This post is sponsored by Hair Biology. All opinions are my own.

Have you noticed changes in your hair as you’ve gotten older? Both science and common-sense show that there are real changes that happen to our hair as we age. Chalk it up to the biology of changing hormones and the various stages of menopause. You may experience dryness, thinning, greying and/or differences in the quality of your hair. My hair is super thick and has a bit of a coarseness to the individual strands. I’ve been noticing that not only is my skin getting drier as I age, but that my hair is getting drier as well. Therefore, I like to use products that are going to provide moisture and hydration to keep my hair smooth, shiny and soft.

I’ve had long hair for most of my entire life (see photo at the bottom of this post of a 25-year-old me). I feel more confident with my long hair. Society seems to have some unspoken rule about women cutting their hair to shorter styles as they age. I might be a rule breaker or a rebel when it comes to this one. I don’t let anyone tell me what I should be doing just because I’m a grandma in my mid 50’s.  I choose to live “Bolder not Older” every single day. I’m owning my long hair style and embracing this stage of my life.

Hair Biology is a newly available line of haircare products that are formulated to keep our hair looking beautiful as we get older. The products are designed to meet the changing needs of our hair. They have three different product collections for women over 45+ to help treat hair challenges that are often experienced.

Hair Biology collections for the changes in our hair:

1. Going gray or silver – Hair Biology Silver & Glowing Purple Shampoo and Purple Conditioner
2. Coarse hair – Hair Biology Soft & Hydrated Moisturizing Shampoo and Conditioner
3. Thinning hair – Hair Biology Full & Vibrant Volumizing Shampoo and Conditioner

I’ve been using the Soft & Hydrated products to keep my long locks moisturized and shiny. The collection includes a moisturizing shampoo, conditioner and deep hydration mask. The products cleanse, hydrate and nourish to bring back shine to dry, damaged or brittle hair. I use the shampoo and conditioner when I wash my hair and substitute with the Deep Hydration Mask (instead of conditioner) every other week. The hydrating hair mask is used for intense hydration and helps protect against color fade. After using these products my hair feels soft and silky and I can’t stop touching it.

In addition, there are two products that I like to call “hero products” in the line.

1. Argan Oil Taming Serum – Infused with biotin and antioxidants to increase the hair’s elasticity, restore shine and vibrancy.
2. Thickening Treatment – Infused with biotin and caffeine to create thicker fuller hair.

Hero is an accurate adjective to describe how I feel about the Argan Oil Taming Serum. It helps to keep the frizzies away. I apply it to my damp hair from mid-length to the ends before blowouts. I also smooth some on to the crown area to help tame my hair as needed between washings. My hair feels the softest it’s felt in a long time and I credit this hair smoothing serum as my hair’s hero.

All of the are products free of parabens and dyes. Each collection is designed for the unique needs of our hair. The Hair Biology collection of products is exclusively available at Target online and in select stores nationwide. Be sure to peruse the hair care aisle next time you’re on a Target run to see this new line of incredible and AFFORDABLE products.